According to Wikipedia, the American Top 40 radio show at one point was played by over 430 radio stations across the world. Countries such as America, Canada, China, Singapore, Sri Lanka, Australia, and many more would play the best music from that week and it was hosted by none other than Shaggy from the original Scooby Doo cartoon, Casey Kasem. We look at that number now, 430 countries, and that is not so impressive with our ability to reach every country across the world; furthermore, radio stations have had to share their space with Pandora, Spotify, IHeartRadio, and podcasts leaving a small space for world famous Dj and radio hosts, such as Casey. This week, I want to focus on podcasts, they have become our most popular tool for learning on the go and entertainment. In fact, the website Podcasts Insights tracks the data and according to their research there are 850,000 podcasts as of January 1st and an estimated 51% of Americans have listened to a podcast (144 million people), but I don’t need to convince you...trendy, up to date, reader (Insights). Let’s dive into some of the podcasts that have been helping me get my life in order!
I think it is best to go in influential order here, so let’s begin with Donald Miller the creator of Story Brand. I have consumed all of his content, but focusing on the podcast, he helps people through narration - by helping the audience tell and shape their own story. It is imperative that we know our story, that it is clear, that it is POSITIVE, and that this self actualization helps us make decisions that are in our best interest. I buy into the idea, with my fancy English degree somewhere in a closet, because I love the idea of living our lives through story - better yet that we are in charge of that story and have so much control over what happens and our own mindset on our journey. On the show he brings on experts in negotiating, in conflict resolution, on charity, and so many other experts that will help us build on our own story. Therefore, I have built much of my business and life around these concepts, even before I got hooked on his content I was practicing the story concepts, but now I have the ability to actualize the concepts with clarity.
Next, if you don’t mind the F-word then the Gary Vee show is amazing for life and entrepreneurship. The way I explain Gary’s show to people is that he has slippets of content to change your mindset, putting you in charge, letting you be as comfortable with losing as the wins, how to reframe your every situation to allow you to accept yourself and actions. He will go on a rant, it will feel random, just passion and life lessons - then - BAM he will hit a line that will perpetuate him into content that will change your lifeset. You have to dig in, really listen, sort through the raw language and rants to get to the juice that will impact you in a positive way. I usually listen to him at the end of a tough day, Fridays, weekends because it puts me in the right mindset to be successful but also has more of an entertainment factor than the more straight educational tone that some of the other podcasts that I tune into.
Let’s do one more review, Tom Bilyeu and the amazing interviews that he has on Impact Theory podcast. I can not always buy into what he preaches, cold morning showers, bake pizza in front of me when I am fasting, and other masochistic habits, but what I will say is that he brings on the show some of the most influential and inspiring people I have heard speak. Also, his interview skills are some of the most effective than any podcaster as well, digging deeper into the more meaningful topics of conversation - most importantly letting his guest be the star and talk most. I often find myself consuming the guests content right after the show as well, not just listening and then moving-on.
There are certainly more, Brian Buffini, Pat Flynn (also excellent!), Tim Ferriss, TedTalks, et cetera, but this week I want to focus on the top three. It is becoming the trend that the podcasts that you follow reflect who you are, what you want to learn, surround yourself with and consume - so I hope these three we reviewed today will help you try something new. Nearly gone are the days of radio broadcasts who dictate what you hear and when you hear it, a DJ playing their favorite tunes or covering topics that they enjoy. Podcasts and online radio have put us in control, we get to learn and grow by choosing what we want to consume...just another amazing aspect of technology. Finally, of course, if YOU have some favorites please feel free to share and we will be sure to check them out as well!