The odds that you get struck by lightning is 1 in 700,000, getting hit by a meteor is 1 in 3,000, only 12 of the 18,300 NASA applicants became astronauts in 2019, and I won’t dare dash your hopes for the lottery. And I would venture to guess the odds that you, at this moment, need the services that I help provide are pretty slim as well - maybe not meteor in the head slim, but not too far off. Therefore, I find other ways to help people, to contribute to my community - there are options such as charity and volunteer work, of course my favorite form of community work is helping local businesses market and succeed. So how does that look exactly? I got started by volunteering to help local businesses make short commercials, interview style, that gave them a platform to talk about themselves and their passion. These short videos made for excellent advertising on social media, in email marketing, and to share with family/friends/clients when they were looking for someone personal and local.
At first, I was just techie enough to know how to make a video or two, but not enough to make them look professional...such as this one: https://youtu.be/ItqcqySJro4 (wow, pre-grey hair!), then as we got better and did many more, such as this one https://youtu.be/MOn1BcpPvBU, the videos became a useful marketing tool for local businesses all over the area. What I love the most about helping local businesses is their passion, they could easily spend hours talking about what they do and why they do it, who they help and how they got started - such positive energy!
Then, as my team grew and I had a chance to get even more organized we took the video concept to the next stage, which we started to call business pop-ups. We have started going into local businesses each month, bringing all of our friends, clients, anyone in the community into a business to try it out. Oh, you did not know there was a tea shop in the beach -- WELL come try it out on us! You have never been to the brewery before -- WELL let’s do a crabcake event there! And here is where we take the positive energy, mix it with gratitude and make volunteering as rewarding as possible. I don’t mean gratitude from the business, but that I have towards the business for letting us into their “home,” for the trust that the show as we are help them bring in people that will benefit from their services - that’s a leap of faith. Imagine, you spend countless hours, no such thing as overtime, you dug real deep into the savings account, put your sweat into your idea, and then someone you just met wants to fill your house full of guests...that takes trust.
I know you might not need me right now, that you have the similar odds of finding a lost dog today, but I still want to bring value to your life somehow - by bringing some of these amazing people, their products and ideas to you to enjoy the local community...that is my favorite way to give back. Being able to meet the entrepreneur who made your food, to talk with the owner face to face and see their passion; people that have children in your school, that volunteer at the high school football games, donate to Project Echo, give their time to the Marine Museum - those are the people I want to support in any way I can...and that is part of my mission: to support the community and help our local businesses grow. See you at the next pop up!